What3Words comes to in-car sat nav

Innovative navigation app What3words can now be used by millions of motorists’ after a deal with the technology giant behind many in-car sat-nav systems.

This will potentially allow motorists to press a button on the steering wheel and, literally, say just three words in order to set their destination.

It also allows addresses to be added simply by typing three words into the infotainment screen.

Harman has added What3words to its Ignite Store, an industry platform that allows car firms to build new tech into their own in-car app stores.

“Traditionally, it has been very challenging for third-party app developers to offer compelling automotive solutions,” said the firm’s Albert Jordan.

“It’s an arduous process with different requirements for every manufacturer. By handling the process work on the back end, Harman Ignite Store enables app providers to easily and seamlessly launch.”

What3words CEO and co-founder Chris Sheldrick said the new partnership will “offer drivers a better, more seamless navigation experience.

“Our addressing technology can now be deployed easily and effectively in millions of vehicles around the world.”

What3words has divided the planet into 57 trillion 3×3 metre squares. Each square has a unique combination of three words, allowing easy navigation with pinpoint accuracy.

It allows navigation to particular points of interest, rather than simply to streets – so specific entrances, parking spots and EV charging points can all be located.

It even works on unmarked roads.

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