“As designers, we’re the people who think up these new living environments,” says VW Commercial Vehicles design chief Albert Kirzinger. “To really get inside the head of somebody in the future and to offer them different things, to analyze their needs and different use cases, and then to define a vehicle from the basic requirements. That’s what design of the future has to do.”
He’s basically using his own words to say what Steve Jobs once famously did: “A lot of times, people don’t know what they want until you show it to them.” In this context, one could say that people don’t know what they need until you show it to them either, but we can all agree that an ambulance that can save lives is certainly in that category.